Pottermore – The Secret is Out!
The mysterious Pottermore project has been leaked! Hours before the official announcement, a PR exec from StonehillSalt slipped up by sending out a confidential document containing details relating to the event, to several major UK newspapers. Oops. I sense someone’s about to be fired.
If you don’t want to know what Pottermore is DO NOT SCROLL DOWN.
…an ONLINE GAME.
But not just any old online game, how could it be? This is Harry Potter we’re talking about and there’s nothing “normal” about him. The document mentioned a treasure hunt for magic wands to be found in a number of countries. However, this has now been refuted by the PR company who now claim that this information is from an “old plan” which is now “out of date”, and there would be no treasure hunt. Despite this, the game has been developed by another PR company who has previously created games using online-only treasure hunts so who knows? We’ll have to wait for the more formal announcement later today (June 23) for the full official details. [Source]